DATE
01/01/2023
Fempowered — A Wellness Brand for Women
Fempowered – A D2C wellness brand providing affordable self-care products for Indian women.
Wellness Brand
E-commerce
Services
E-commerce Shopping
Category
D2C E-Commerce – Women’s Wellness & Self-Care
Client
Fempowered
The Challenge
Fempowered had a solid product and loyal customer base, but in a highly saturated wellness market, scaling profitably while maintaining brand authenticity was the key hurdle.
They needed to:
Differentiate their brand
Scale revenue
Maintain high ROAS
Build a loyal customer community
Goals
Revenue Target: ₹92 Lakhs
Ad Spend: ₹20 Lakhs
Target ROAS: 4.5x
Audience: Women aged 25–45, primarily from metro & tier-2 cities, health-conscious and price-sensitive
Strategy
1) User-Generated Content (UGC) & Authenticity
Real women. Real stories. Trust was built through testimonials and relatable visuals.
2) Gamification: “Spin-the-Wheel” Campaign
This interactive experience:
Boosted website engagement
Doubled the email list
Converted at 14.5%
Created a “winning” experience for users
3)Performance-Based Scaling
Tested multiple creatives with controlled spend
Scaled high-performing ads only
Focused on top-performing collections like “Live Love Lift” & “Alexa! Do My Cardio”
4)Compelling Offers & CTAs
“Limited Stock” urgency
Irresistible bundles
Festival-time flash deals
Execution
Launched video testimonial ads across Meta platforms
Real-time feedback loop for ad creative optimization
Continuously tweaked bidding strategies to sustain ROAS
Introduced product-specific ads for trending collections
Results
Metric | Result |
|---|---|
Revenue Generated | ₹92 Lakhs |
Ad Spend | ₹20 Lakhs |
ROAS Achieved | 4.5x |
Conversion from Spin-the-Wheel | 14.5% |
Email List Growth | 2x |
Key Takeaways
Sell the Feeling, Not Just the Product
Emotional connection builds brand loyalty.Creative Campaigns Work
Gamification increased engagement and triggered impulse buying.Scale What Works
Data-backed ad scaling ensured sustainable growth.
Want Results Like These?
If you run a D2C brand and want to scale profitably, ThinkTank Media can make it happen.
Let’s connect.
