Prime Lighter
16/09/2023
Prime Lighter
Prime Lighter — a brand selling innovative electric arc lighters designed for modern, eco-friendly consumers.
E-Commerce
Product
Services
E-commerce
Category
E-commerce -Lifestyle
Client
Prime Lighter
Challenge
Prime Lighter entered the market with a new electric arc lighter but faced typical startup challenges:
Low brand awareness in a competitive market.
Need to build trust and generate quick sales.
Limited marketing budget for rapid growth.
Goal
1) Achieve ₹4 lakh in sales within 3 months.
2) Maintain an efficient ad spend budget of ₹80,000.
3) Build initial brand visibility and customer base.
Strategy
1) Social Media Advertising:
Focused on platforms like Instagram and Facebook to reach a younger, tech-savvy audience.
2) High-Impact Visuals:
Designed creative ads showing the sleek design and ease of use of the electric arc lighter.
3) Targeted Audience:
Laser-targeted potential buyers interested in gadgets, eco-friendly products, and smoking accessories.
4) Compelling Offers:
Limited-time discounts to create urgency and drive faster conversions.
Campaign Execution
Area | Actions |
|---|---|
Ad Campaigns | Ran conversion-focused campaigns highlighting product features and benefits. |
Retargeting | Launched retargeting ads for users who visited the website but didn't purchase. |
Ad Testing | A/B tested ad creatives and offers to find top-performing combinations. |
Landing Page Optimization | Designed a clean, mobile-friendly product page optimized for conversions. |
Results
Metric | Outcome |
|---|---|
Sales Revenue | ₹4 lakh |
Ad Spend | ₹80,000 |
Timeframe | 3 months |
Return on Ad Spend (ROAS) | 5x |
Prime Lighter successfully built its brand presence while maintaining an impressive 5x return on ad spend.
Key Takeaways
Learning | Insight |
|---|---|
Strong Product Positioning | Clear communication of product benefits helped Prime Lighter stand out. |
Visual Storytelling Wins | High-quality, engaging ads played a crucial role in capturing customer attention. |
Audience Targeting Matters | Reaching the right audience segment ensured budget efficiency and faster growth. |
Conclusion:
In just three months, Prime Lighter went from zero to ₹4 lakh in revenue, proving that a sharp advertising strategy, strong visuals, and smart audience targeting can rapidly launch a brand into success — even with a limited budget.
