DATE
23/06/2024
Clinomics Clinical Research Institute
Clinomics – A specialized educational platform offering clinical research courses for healthcare professionals and students.
Ed Tech
Clinical Research Course
Services
Courses
Category
EdTech – Clinical Research & Healthcare Education
Client
Clinical Research Institute
The Challenge
Clinomics needed to scale enrollment for their clinical research programs while keeping lead acquisition costs low. With increasing competition in the medical education space, their key challenge was to generate high-quality leads from the right audience without exceeding their marketing budget.
Goals
Generate 250+ qualified leads in 2 months
Keep CPL under ₹60
Improve lead-to-conversion rate through nurturing
Build a responsive email list for long-term engagement
Strategy
1) Targeted Ads on Facebook & LinkedIn
Focused on healthcare students and professionals aged 21–35
Created aspirational messaging around career growth in clinical research
2) Strong Lead Magnets
Offered free career brochures and one-on-one consultations
Used a CTA like “Launch Your Career in Clinical Research” to capture intent
3) Educational Content Approach
Deployed value-driven creatives like infographics, blog-style videos, and testimonials
Positioned Clinomics as a credible and career-advancing choice
4) Retargeting & Funnel Optimization
Ran remarketing ads for users who didn’t convert initially
Optimized landing pages and lead forms for better completion rates
5) Email Automation for Lead Nurturing
Designed a follow-up sequence:
Course overview
Career opportunities
Alumni success stories
Final call-to-action for enrollment
Results
Metric | Results |
|---|---|
Leads Generated | 500+ Qualified Leads |
Cost Per Lead (CPL) | ₹58 |
Campaign Duration | 2 Months |
Email Open Rate | 38% |
Improved CTR | +42% through educational content |
Key Takeaways
Free Value Builds Trust
Lead magnets like brochures and consultations created strong entry points.Educational Content Wins
Informative, relatable creatives increased credibility and user engagement.The Funnel is Everything
From optimized landing pages to automated emails, every touchpoint pushed users toward conversion.
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