DATE
01/09/2024
Killekar Enterprises
A travel booking service specializing in customized trip planning and travel packages.
Travel service
Outdoor
Services
Travelling services
Category
Tourism
Client
Killekar Enterprises
Challenge
The client aimed to:
Drive direct inquiries via phone calls.
Keep costs low while generating quality leads.
Increase engagement with their customized travel packages.
Goals
1) Generate high-intent calls from potential travelers.
2) Achieve a low cost per lead (CPL).
3) Increase awareness and engagement around travel offers.
Strategy
1) Facebook Call Ads
Used Facebook’s call ad format to enable direct customer inquiries with one tap.
2) Audience Targeting
Focused on frequent travelers and individuals searching for vacation deals.
3) Urgency Creation
Highlighted limited-time offers to encourage quicker actions.
4) Mobile-First Ad Design
Ensured ads were optimized for mobile, where most call actions would happen.
Execution
Ad Design
Created visually appealing call-to-action ads.
Featured attractive travel destinations and clear call buttons.
Made the calling process easy and intuitive for mobile users.
Testing & Optimization
Area | Actions Taken |
|---|---|
Ad Copy Testing | Tested multiple ad texts to find the most effective message. |
Targeting Adjustments | Refined audience targeting based on real-time performance data. |
Budget Management | Dynamically optimized budget allocation towards top-performing ads and segments. |
Results
Metric | Outcome |
|---|---|
Ad Spend | ₹5,000 |
Leads Generated | 150 direct inquiries |
Cost Per Lead (CPL) | ₹33.33 |
Campaign Impact
1) Higher Customer Inquiries: Direct calls allowed travel agents to quickly address potential customer queries, leading to more bookings.
2) Increased Conversions: Immediate interaction reduced friction in the customer journey and improved conversion rates.
Success Factor | Insight |
|---|---|
Direct Communication Works | Call ads created a seamless bridge between travelers and booking agents. |
Cost-Effective Lead Generation | Achieved high-quality leads at a very low cost per lead. |
Mobile Optimization Matters | Designing specifically for mobile users was essential for campaign success. |
Conclusion:
The Facebook Call Ad campaign proved to be a highly effective and cost-efficient way to generate quality leads for the travel booking business, showcasing the power of direct mobile communication in today’s travel industry.
