DATE
13/03/2023
Proeasel- Premium easels
ProEasels specializes in premium yet affordable wooden easels, catering to artists, educators, and hobbyists.
E-Commerce
Premium Easels
Services
Premium Easels Delivery
Category
E-commerce – Arts & Crafts
Client
Proeasels
Client Challenge
Despite offering high-quality products, ProEasels faced major hurdles:
Difficulty connecting with the right audience.
Struggled to convert website visitors into customers.
Ineffective communication of their value proposition in digital spaces.
Goals
The project was driven by clear and measurable goals:
Revenue Target: Generate ₹4 lakh.
Ad Spend Limit: ₹1.5 lakh.
Maintain ROAS: 2.67 (Return on Advertising Spend).
Brand Building: Strengthen identity and presence within the artist community.
Marketing Strategy
Targeted Audience Selection
Focused on professional artists, students, and educators aged 18–50.
Engaging Ad Formats
Carousel and video ads highlighting easel models.
High-quality visuals to showcase the products in action.
Compelling Offers
Introduced limited-time discounts.
Clear and strong Call-to-Action (CTA): "Get Yours Now".
Continuous Optimization
A/B testing of ad copies and creatives to enhance performance.
Campaign Execution
Component | Execution |
|---|---|
Visual Content | High-quality product photography and video demos to highlight craftsmanship and utility. |
Website Optimization | Landing pages revamped for better user experience and conversion rates. |
Retargeting Strategy | Ads launched targeting users who engaged but did not purchase. |
Campaign Results
Revenue Generated: ₹4 lakh
ROAS: 2.67
Ad Spend: ₹1.5 lakh
All financial targets were achieved.
Brand presence in the artist community strengthened significantly.
Brand Awareness Impact
1) Enhanced recognition among professional artists, art students, and educators.
2) Credibility boosted through strategic partnerships with niche art influencers.
3) Organic conversations and brand mentions grew across social media and art forums.
Key Takeaways
Precise Audience Targeting: Focused spend on high-converting segments.
Compelling Visual Content: Communicated product quality effectively.
Strategic Retargeting: Re-engaged interested prospects successfully.
Optimized Website Experience: Increased conversion rates and ROI.
Conclusion:
The campaign not only met ProEasels’ financial objectives but also laid a strong foundation for sustainable growth by building brand equity and community engagement within the artist niche.
