DATE
16/06/2023
Zuko & Lucid Studio
Lucid & Zuko – A professional photography studio specializing in weddings, portraits, and commercial shoots.
Events Photography
Photography
Services
Photography
Category
Videography
Client
Zuko & Lucid Studio
Challenge
Lucid & Zuko wanted to scale their lead generation efforts while maintaining a tight marketing budget. Operating in a competitive industry, they needed to boost visibility and inquiries without sacrificing ROI.
Goals
Generate high-quality leads for wedding and commercial photography
Maintain cost-effective ad spend
Increase brand visibility among engaged couples, event planners, and businesses
Strategy
1) Precise Audience Targeting
Focused on engaged couples, event planners, and brands needing professional shoots
Segmented users based on interests and intent (weddings, events, lifestyle)
2) Visual-First Creative Approach
Leveraged high-quality images and video reels showcasing previous shoots
Highlighted signature style and portfolio to build trust and aspiration
3) Lead Generation Ads
Deployed Facebook Lead Form Ads with clear CTAs like “Book Your Dream Shoot”
Used minimal-step forms to reduce drop-offs and maximize lead volume
4) Remarketing Strategy
Re-engaged users who interacted with past ads but didn’t convert
Delivered personalized content to drive second-touch conversions
Execution
Video Ads: Featured cinematic visuals from past weddings and events
Lead Forms: Integrated native Facebook forms for smooth user experience
Budget Optimization: Allocated ad spend based on real-time performance
Retargeting: Focused on website visitors and form abandoners
Results
Metric | Results |
|---|---|
Ad Spend | ₹53,000 |
Leads Generated | 500+ Qualified Leads |
Cost Efficiency | Achieved strong ROI through low CPL |
Brand Awareness | Notable increase in local visibility and direct inquiries |
Key Takeaways
1) Visuals Are Your Best Sales Tool
Showcasing real projects resonated deeply with emotionally-driven buyers like couples and creatives.
2) Simplified Forms Convert Better
Reducing friction in the inquiry process led to a higher lead volume without increasing spend.
3) Retargeting Recovers Missed Opportunities
Personalized follow-ups helped capture warm leads that initially dropped off.
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